Green Technology Marketing and the Triple Bottom Line
Social and environmental issues play a greater role in consumer and B2B choices than ever before. The “Green” movement was on the fringes of mainstream culture just a few years ago. Today, global...
View ArticleHow a Recruitment Consultant Can Benefit the IT and Technology Market
Recruitment agencies that specialize in the technology and IT market are an ideal choice for any individual wanting to find work in these rapidly growing and competitive sectors. Employers looking for...
View ArticleTechnology Marketing Strategies
“We all sell the same thing… there’s no difference between what one company offers compared to another.” Those are the words a manager of a large, but struggling technology solution provider revealed...
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Technology Adoption – How Technology Markets Evolve
When you are trying to sell an innovative technology, it is important that you understand how people integrate technological innovation into their lives because it is the source of energy driving...
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